Updating your Web site has never been easier with NuContent. After years of client success stories, the following is NuRelm’s staff top six suggestions. To submit your tips and suggestions, please contact us.
Schedule Updates
Schedule a weekly reminder to yourself to update certain pages of your Web site. Maybe the first week of the month is for events, the second for news, third for programs and last for projects. This will help you to stay organized, update your Web site, and naturally increase your focus on your marketing activities. NuContent offers database publish and expire pages so that you can plan your Web site updates in advance, making it easier to manage.
Use Your Site as a Resource
Make sure your employees know to check information on the company Web site first. This activity yields many benefits:
- Increases employee awareness of company products and services and the way to sell those services.
- Draws attention to the Web site. If your employee is talking to a customer and says, “Hold on, I’ll check our Web site,” that gives a cue to the customer that the Web site is informative and up to date.
- Forces more updates to the Web site – naturally. Eventually, a customer will have a question about information not available on the site. This raises the question, should it be available? This is the best type of content to post on your site because it shows consumers that you are listening to their concerns.
Share the Fun
Why should you be the only person updating the Web site? A firm’s marketing personnel is not always the most informed about the firm’s capabilities. Handing the power over can be a little scary, but it doesn’t have to be. NuRelm’s review and approval capabilities make it easy to monitor, edit and publish other people’s changes to your Web site.
Cut and Paste Changes
So maybe your co-workers still want you to update the site for them. If they send the document to you as a Word or Text document, NuContent VX enables you to cut and paste your text directly. This reduces hassles and you’ll get direct results – just click save!
Add More Pictures
Change the pictures on your Web site from time to time. Show off current projects, events, or even just depict what your firm specializes in. Images should reflect the mood of the Web site and Web page, and send a visual cue to the site visitor that the site is fresh. NuContent makes creating and updating rotating databases to automatically provide this function even easier with automated resizing.
Keyword Rich Text
Think about keywords clients use to describe your product or service. What key terms are they seeking? Think about it, and then use it! This will make your site more reassuring, confirming that you provide what they are seeking. Also, many firms and consumers prefer to do business locally. Indicate where you are and how accessible you are in the region where your business is located.
Many of the affordable webs hosting companies helps the subscribers in design and updating of website by offering them discounted rates. Marketing Strategy
@Marketing Strategy: True, hosting companies do sometimes offer help updating a site. We’ve found that things work out the best for clients when, after a site is setup, have access and training on a tool to help the client keep a site updated themselves without having to go through a 3rd party
The article mentions NuContent, which is NuRelm’s content management tool. But I’d like to mention that we (I work at NuRelm) integrate a lot of other CMS tools, depending on the situation. Common examples include Joomla, Drupal and WordPress (blogging software, not exactly a CMS, but pretty close). We feel like NuContent is the easiest system to use out of the choices out there, but sometimes one of the other tools has functionality that makes it ideal … as in the case of this blog (which is powered by WordPress)
Not sure that this is true:), but thanks for a post.
Thanks
GlenStef