In today’s society, everyone expects everything yesterday. People want as much information as possible and they want it now! Since the days of smoke signals and carrier pigeons, humans have come up with even more creative ways to relay information fast and effectively.
Technology has enabled instant communication via telephone, email, instant messaging, and texting. Texting or SMS (Short Message Service) has exploded onto the communication scene over the last few years. Over 2.4 billion use this service today. For local businesses in need of relaying information to their patrons and prospects, texting has become a popular outlet for instant updates. Special offers, sales promotions, and event information are all great information to relay via text messaging.
A Pittsburgh-based company, JA Interactive, has begun working with local companies to set up text messaging systems. The administrator logs into the system and can create custom lists to send text message updates to clients, prospects, and stakeholders. They also have the ability to change the message going out and the auto-responding message for anyone who signs up for the service. Since this is a hosted service, it is budget-friendly. A low monthly fee gets the business up to 2000 outgoing text messages per month.
If you have a business that could capitalize on using technology to communicate with your patrons and prospects, join in the discuss below or give us a shout at NuRelm to learn more about the latest tools to help you get the most bang for your marketing buck.
Heather Jewell is the VP of Business Development of NuRelm. As an integral part of NuRelm's Online Marketing department, she has an extensive background in promoting Web sites and writing for the Web. NuRelm is a Web software and services firm that focuses on helping non-technical professionals utilize on the Web to build business. For more information, please visit www.NuRelm.com.