http://www.nurelm.com/themanual/2009/11/16/using-compelling-content-to-give-your-web-site-a-professional-edge/ Tips and tricks from the trenches. Written by people who like the Web so much that they decided to turn obsessive surfing habits into career choices. Tue, 31 Jan 2012 01:25:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.nurelm.com/themanual/2009/11/16/using-compelling-content-to-give-your-web-site-a-professional-edge/comment-page-1/#comment-1130 Scott Yoder - SEO Web Editor Thu, 15 Jul 2010 19:08:45 +0000 http://www.nurelm.com/themanual/?p=567#comment-1130 Good stuff here. It's interesting that when it comes to content development, and outside consultant can often create more effective content because they are in fact outside the organization. Since new website visitors tend to have a "what's in it for me" attitude, a ghostwriter can view the company from that perspective. Often those closest to the business have a hard time with this. Good stuff here. It’s interesting that when it comes to content development, and outside consultant can often create more effective content because they are in fact outside the organization. Since new website visitors tend to have a “what’s in it for me” attitude, a ghostwriter can view the company from that perspective. Often those closest to the business have a hard time with this.

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