Writing fresh content every week can be a daunting task. Sometimes things come up – birthdays, weddings, vacations, fire pit fights to the death. Yet we have come to understand that delivering content every week is extremely important for SEO standards, even more so since Caffeine has been launched. I’ve talked about this before when we went over content creation, but I never expressed what to do when the dreaded writers block occurs – and it will happen.
Turn Old Content into a Vertical Metric:
I realize rehashing old content might not be the freshest way to produce content, but other companies have been doing it for years and marketing products as something completely different. Gather together a couple old how to articles that coincide together and make an informative video you can post to your YouTube channel.
Conversely, if you don’t want to edit a video you can pull together a slideshow with Scribd and embed it into an article. Although Podcasts aren’t really indexed well due to the algorithms of the search engines it might prove beneficial to your interested traffic. By offering multiple avenues of informational content it will help you cover multiple areas and give you a breather for a week.
Don’t try to do it alone:
Even if you’re the main content guy/gal at your business variety can be helpful in any situation. Even if you convince several people to write one or two articles a month you might have a whole week of content to distribute. This can give you a much needed break to recharge those creative juices and allow your readers a different perspective on the topics you typically cover.
If you know you’re going to be unable to write for a decent amount of time you can also line up a week or two of guest blogs, much like late night TV hosts do at times. It allows the guest blogger greater exposure, a link back to their website, and helps you relax knowing your blog is in good hands.
Harnessing Query Deserves Freshness (QDF):
If you’re like me and pour through a lot of blogs and online articles you’ll understand that certain topics can be time sensitive. Depending on the time the stars might align and you’ll have a topic that is extremely new. Usually product reviews and relevant releases within in your industry are perhaps the best to jump on and offer input. A cautioning word though, there will be a numerous amount of people reviewing the new product or release. Therefore, you’ll have to take the appropriate measure to accurately test the product and to think of a way to offer up a new twist or perspective. This only applies to smaller sites, but I highly doubt Cnet is reading this blog right now.
This isn’t meant to be an exhaustive list, but should help you get the ball rolling in the right direction. Sometimes a copious amount of caffeine and a brainstorming session is all it takes, but for when those attempts fail trying any of the above suggestions will hopefully help you get your creative juices stirring again. Let me know what steps you take to overcome writers block in the comments below.