The giant that is Google has not stopped other companies from jumping into the Search Engine arena. Obviously emulating Google is not a winning strategy. Companies like Blekko and DuckDuckGo have realized this, and attempted to round out the Search Engine experience. DuckDuckGo’s current marketing strategy is aggressively taking on the G giants where it may hurt the most – privacy.
Google has recently offered the ability to opt out of Google Analytics with a browser plugin , but unless the currently casual Internet user actively seeks it out they would never know about the option. As more consumers raise privacy concerns, DuckDuckGo may have a shot at becoming an outlier site with some clout. Blekko and DuckDuckGo recently entered into a partnership. As people’s tastes evolve there may cease to be just one colossal Search Engine in several years.